Facebook separately create a China photo sharing app

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NEW-YORK: Facebook interest in China’s leads it to separately create a photo sharing application unconstrained without the social network’s brand being attached.

Facebook representative said, “We have long said that we are interested in China. Spending time understanding and learning more about the country in different ways,” they further added our focus right now is on helping Chinese businesses and developers expand to new markets outside China by using our ad platform.

Facebook took the unusual step of creating an app called Colorful Balloons and releasing it through a local company with no hint that the social network was involved: Source

Facebook chief and co-founder Mark Zuckerberg has made high-profile visits to China and met with political leaders there, and is even studying Mandarin.

Facebook has long been keen to find a way into mainland China, where the social network has been banned since 2009. Google, YouTube, Instagram, and Facebook are among Silicon Valley stars not allowed to operate on China’s tightly controlled internet.

Colorful Balloons has features similar to Facebook’s Moments application colorful Balloons was released early this year through a separate Chinese company.

According to the New York Times, It quoted someone close to the matter who did not want to be identified, citing the political sensitivity of the situation.

Facebook is interested in learning how apps win fans in China, without having a prominent company name associated with it. This could help explain the quiet approach.

Having a company in China distribute the application can be more efficient due to local business connections and familiarity with local rules.

Source: AFP

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