LCCI urges private sector to promote brand culture in Pakistan

LAHORE – Lahore Chamber of Commerce and Industry (LCCI) President Sheikh Muhammad Arshad and Senior Vice President Almas Hyder have urged the private sector to work out a methodology to promote branding culture in Pakistan.

In a joint press statement released on Friday, they said that owing to lack of awareness about the branding and marketing techniques, Pakistani products were struggling to get a respectable place in the global market despite having quality edge over the other countries. They said that a little focus on the capacity building of entrepreneurs could do miracles on branding and marketing fronts.

They said that at individual level, the private sector was doing the needful for the capacity building of its workforce but to attain the desired goals the government would have to play a role. They urged the government to join hands with the private sector to acquire the services of master trainers for the proper training of the workforce available in the country.

“Keeping in view the ongoing tough competition in the global market, we need to promote branding culture which will remove all ambiguities from the minds of the buyers thus a huge amount of foreign exchange can be earned by focusing on branding as Pakistani products are best in the world,” the LCCI office-bearers said.

They said that branding was the tool that not only gives impetus to its exports but also adds value to the products. The both business personalities also stressed the need for development of brand mechanism on scientific lines. They said that the chamber would conduct workshops and seminars for creating awareness among the entrepreneurs about branding and market.


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