PSL signs broadcast deal with UK-based company

ISLAMABAD – The Pakistan Super League (PSL) has signed a broadcast production deal with UK-based global leaders Sunset+Vine to cover the league.

According to a statement issued by the Pakistan Cricket Board here, Sunset+Vine was awarded the contract after a stringent pre-qualification process driven towards ensuring quality production of the highest level.

As part of the pre-qualification process, an advertisement was published for production companies to submit technical proposals. Several companies submitted proposals to obtain production rights for the super league.

The proposals were evaluated by the Pakistan Super League bid committee, assisted by PSL’s global consultant, Repucom. Sunset+Vine qualified as a result of this technical evaluation, following which its financial quote was brought down significantly in line with PSL’s financial model.

Sunset+Vine – a part of the Tinopolis Group of companies – is one of the leading and most formidable names in sports production worldwide. It has won over 40 major broadcast awards, including five BAFTAs for its cricket coverage. Most recently, Sunset+Vine covered the ICC World T20 qualifiers in Scotland and Ireland.

The Pakistan Super League will reserve all production rights for the tournament, thereby ensuring top quality coverage of the league as per international standards. The PSL is scheduled to take place in February 2016, in Dubai and Sharjah, with five teams set to take part in the first edition of the league.

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