Engro reorganises home staples with premium packaging

KARACHI: Engro EXIMP Agri Products Private Limited, a wholly owned subsidiary of Engro Corporation, established its line of staples by the name of Onaaj earlier this year.

Their second and latest launch under the Onaaj umbrella is basmati rice.

Identifying the increased demand for pre-packaged foods, it was only a short while until consumers switched to packaged staples. This is why Engro Onaaj was established to be the face of quality and premium standards.

Onaaj proactively responded to the oncoming trend in August 2015, when they launched their Khaalis Chakki Atta, closely followed by the successful launch of Onaaj Basmasti Rice.

What started as an effort to diversify its portfolio has turned into the revolutionary trend of promoting everyday household staples with premium looks and quality. Engro aims to develop a brand that offers what the consumers specifically look for – quality, consistency, and convenience, all wrapped in a beautiful packaging with the long-term vision to make this category “organised”.

Engro Group is fuelled by the vision of becoming the premier Pakistani enterprise with a global reach, passionately pursuing value creation for all stakeholders and become a leading provider of world class products and services in the emerging & frontier economies in energy, consumer and agricultural-inputs businesses.

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