Pledge to enhance exposure : TDAP to organise tradeshow for women empowerment

LAHORE: In order to promote gender equality and women’s empowerment, the Trade and Development Authority of Pakistan (TDAP) has arranged a tradeshow for women, ‘Wexnet’, which would be held in Lahore on December 4 alongside the 12th SAARC tradeshow.

TDAP Secretary Rabiya Javeri Agha said the show is an example of TDAP’s commitment to women’s development. “For us to realise the full potential of our country in economic, social and political spheres, it is necessary to seriously address gender issues through national initiatives such as these,” she added.

The Wexnet forum provides hundreds of women entrepreneurs the opportunity to exhibit their products, to network with each other, to share experiences and to form mutually beneficial partnerships for greater economic benefit and self-empowerment. Some 380 stalls are provided for women exhibitors coming from far-flung areas of Balochistan, Gilgit Baltistan, southern Punjab, and the interior of Sindh. Besides leather and fashion garments, visitors can be sure to find varied handicrafts and embroideries from all corners of the country.

Wexnet is open to any woman who wants to display and sell her products. The exhibition is a culmination of training that TDAP has given women in various fields such as business management; export procedures and documentation, finance management, pricing, packaging and marketing.

TDAP is also committed to enhance the exposure and knowledge of women by sending them to many traditional and non-traditional international markets as delegates. These women delegations are heavily subsidised and are in sectors as varied as handicrafts, garments, jewellery, engineering and pharmaceutical. “Recently, TDAP has supported a women’s delegation to Australia,” said TDAP CEO SM Muneer.

In the field of fashion merchandising, TDAP has provided financial support to women fashion designers for participation in reputed international fashion shows such as Milan and Paris.

“TDAP is committed to the development of women entrepreneurs and exporters and this can be seen at our annual women’s fair; Wexnet ” Muneer added.

“In Pakistan, it is paramount that both the private and public sectors together work to unleash the unexploited potential of Pakistani women and to increase their contribution in export trade. It is crucial that gender sensitive export support policies be established and that the government improve and strengthen the capacity of export support institutions to provide relevant, targeted support services to women engaged in the export sector. This is a mandate that TDAP has taken upon itself and which it has executed diligently for the last eight years,” said Rabiya Javeri Agha.


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