Telenor introduces 'Mobile Connect'

KARACHI: Revolutionizing the digital authentication ecosystem in the country, Telenor Pakistan has introduced Mobile Connect in collaboration with Telenor Digital and Homeshopping.pk, Pakistan’s premier online retailer. This initiative is in line with Telenor Pakistan’s commitment to strengthen the internet ecosystem in the country by enhancing customer experience and standardizing digital authentication for Telenor Pakistan’s customers.

Mobile Connect is a secure universal log-in solution that allows users to log-in to websites and applications quickly by matching them to their mobile phone without the need to remember passwords and usernames. The open beta trial will enable Telenor subscribers to log in to the Homeshopping mobile and desktop sites simply by clicking the Mobile Connect button without the need to fill any forms or sign up. Although logging in through social networks can also remove the need for passwords, many people worry their personal information will be used without their permission. Following recent high profile online security breaches, people have become increasingly cautious about giving out personal details in case they fall into the wrong hands. But with Mobile Connect, logging in is more private and secure as the user is authenticated only through their mobile phone and no personal information is shared.

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