Positive image of Pakistan would attract foreign investment: Ahsan Iqbal

ISLAMABAD: The improved image of the country would help in attracting foreign investment says Planning, Development and Reform Minister Ahsan Iqbal on Thursday while chairing a meeting of top advertising agencies.

He asked the advertising agencies to portray the positive image of Pakistan. “Advertising agencies should work in synergy with the government to promote brand Pakistan. Time has come to think positive and say positive about Pakistan,” Iqbal added.

Ahsan Iqbal observed that now the world has stopped seeing Pakistan through security lens but now they are exploring business opportunities in Pakistan.

Iqbal described that Pakistani Diaspora is an important tool in branding the country internationally. They can easily reach to the masses and able to communicate the positive aspects of the country.

The brand Pakistan would highlight positive attributes of the country and make it attractive destination for investment after turnaround in political, security and economic fronts in last two years.

This initiative will introduce the country to outside world through the passion and contribution of the people of Pakistan in fields of culture, food, sports, arts, business, academia and technology.

He particularly mentioned the youth of the country that has deep passion and said the new generation can play a pivotal role to make this Pakistan initiative a success.

Ahsan Iqbal said that this initiative would be done in phases. First phase will show the world that Pakistan is a country with many shades and colours having rich culture and heritage, he added.

“Vision-2025 is a key strategic initiative to transform the economy of 200 million people into knowledge economy for inclusive development and shared prosperity,” the minister added.

He said brand Pakistan is part of Vision-2025, which has been devised for sustainable and inclusive growth in the country.


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