iPhone X generates higher margin for Apple than iPhone 8
(Web Desk) The iPhone X has received a lot of attention for its higher price point – it’s the most expensive iPhone ever sold by Apple, coming in at $999 for 64GB and $1,149 for 256GB. Today, new data from research firm TechInsights offers a closer look at what specific iPhone X parts are driving that higher price.
Breaking down the iPhone X part-by-part, the new 5.8-inch OLED display is the most expensive piece of the device. That part costs Apple around $65.50, compared to $36 for the 4.7-inch LCD display on the iPhone 8. As you would expect, this is largely due to the OLED technology used in the iPhone X’s panel.
The stainless steel chassis also represents a decent chunk of Apple’s iPhone X cost. Here, you’re looking at $36 for the stainless steel design of the iPhone X, versus $21.50 for the aluminum housing used in the iPhone 8.
Tim Cook commented on the iPhone X’s higher price point during Apple’s earnings call last week, saying the company charges for the value it provides for consumers – not in an attempt to squeeze every last cent out of a device. Cook noted that Apple sees the iPhone X as offering new technologies that are “leading the industry,” thus the reason for the higher price.
Apple has since listed that the iPhone X is no longer available for pickup in the following: Albuquerque, Austin, Boston, Charlotte, Chicago, Dallas, Denver, Houston, Las Vegas, Los Angeles, Minneapolis, Milwaukee, New York, North Carolina, Philadelphia, Phoenix, Raleigh, Salt Lake City, San Antonio, San Diego, San Francisco and Washington, D.C.