Facebook begins to change the way it filters posts,videos
SAN FRANCISCO (Reuters): Facebook Inc began to change the way it filters posts and videos on its centerpiece News Feed, the start of what Chief Executive Mark Zuckerberg said would be a series of changes in the design of the world’s largest social network on Thursday.
In a sweeping post on Facebook, Zuckerberg said that the company would change the filter for the News Feed to prioritize what friends and family share, while reducing the amount of non-advertising content from publishers and brands.
Zuckerberg wrote, “I‘m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.”
Last year, Facebook disclosed that Russian agents had used the network to spread inflammatory posts to polarize the American electorate.
Zuckerberg said an overhaul of the company’s products, beginning with changes to the algorithms that control the News Feed, would help to address those concerns. Similar changes will be made to other products in the coming months, he said.
“We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being,” Zuckerberg wrote.
With more than 2 billion monthly users, Facebook is the world’s largest social media network. It is also among the world’s largest corporations, reporting $36 billion in revenue, mostly from advertising, during the 12 months that ended on Sept. 30.