Robust year expected by Audi as amidst model changes
Germany (Reuters) : After declining sales of high-end models and further costs from an emissions scandal kept profitability below that of Mercedes-Benz and BMW, Audi expects a difficult year as the launch of over 20 redesigned and new models could harm deliveries.
Audi said that they will add further strains, Bottlenecks expected from introducing new vehicle analysis done to synchronize with world standards, and the “dieselgate” scandal which in 2017 cost another 387 million euros ($478 million).
Rupert Stadler the Chief Executive of Audi said.“This means an enormous feat of strength for us,” adding further, “2018 will be a year of transition”.
The model offensive, also including the overhauled Q3 compact SUV, is expected to have a “sustained positive impact” on deliveries and earnings from 2019.
The model replacements made Audi to cease from projecting an additional outright boost in deliveries, saying it wants to at least match last year’s record 1.88 million sales. Revenue is projected to slightly go beyond last year’s 60.1 billion euros.
The opulent brand achieved 1 billion euros of cost minimization last year as part of a goal to cut spending in R&D, sales and other departments by 10 billion euros by 2022 to liberate up funds for its electric-car plan.
Also backed by a new combined platform with VW finest stable Porsche, Audi sets sight to launch 20 electrified models by 2025, more than half of which will be all-electric.